Pure FX

Specializes in providing foreign exchange and international payment solutions for both private and corporate clients. A UK based company (registration number 5990857 and a registered Money Service Business regulated by Her Majesty's Revenue and Customs, registration number 12253231), Pure FX is a member of the UK Money Transmitters Association. It is regulated under the Data Protection Act for the processing of information relating to individuals and businesses (registration number Z9876027). Its principle Bank is Lloyds TSB; it has a designated ‘client account’ for client transactions.

Here are some of the key reasons why Pure FX deserve customer patronage:

· Exemplary levels of service

· Preferential exchange rates

· 0% commission

· Risk management

· Dedicated currency dealer

When it comes to currency exchange most people assume that their bank will take care of their needs, and of course they can. However, because they are not all specialists, you can end up paying a lot more than you actually need.

Private clients

· Buying property abroad

· Emigrating

· Regular money transfers

· Purchasing something special

· Repatriating funds to UK

Owing to its track record and expertise in the money transfer and foreign exchange business, its clients can rest assured not worrying about their money transfers. Pure FX sends millions of pounds worth of foreign currency around the world in a secure and cost effective manner.

Whatever your reason for sending money overseas Pure FX will make your currency transfer as straight forward and cost effective as possible.

What does this mean? Unless you happen to work in the foreign exchange industry, the chances are your experience of buying and selling currency will be limited to when you go on holiday. So when purchasing a large amount of currency it is essential you obtain specialist guidance.

Pure FX is a wholesale currency broker and as such able to offer advice on the options available and ultimately secure far more competitive exchange rates compared to your high street bank. Furthermore, not even the most astute City economist can predict the future. Consequently, until you secure your exchange rate you are at risk to adverse currency movement.

So, if you are buying a property off plan and have stage payments to make, or maybe you know how much currency you need but the payment is not due for a while, Pure FX can eliminate any risk by fixing your exchange up to two years ahead.

Corporate clients

Clearly no two companies are the same so the currency solution we offer will be specifically designed for your business. Pure FX helps many corporate clients across industry sectors including:

· Manufacturing

· Event Management

· Import / Export

· Wholesalers

· Film and media

· International recruitment

Regardless of whether you need to buy or sell currency, dealing with Pure FX can save you time and money.

How confident are you about your company's foreign exchange strategy? When clients first approach us we often find they share one or more of the following issues;

· The exchange rates they are receiving are not as good as they could be

· They are not kept up to date with the market link to market news

· Profits could be at risk to movements in exchange rates

Reasons why Pure FX is the corporate choice:

· Obtain more competitive exchange rates

· Reduce costs

· Increase profits

· Manage risk

· Advice on options available

When you first make contact with us we will conduct a free review of your existing foreign exchange practices. This will help to address any weak areas, which will ultimately save you time and money.

When should you contact us?

The earlier you contact us the better in the sense that you will have more time to discuss options available and ultimately secure a preferential exchange rate.

Keep informed

Pure FX recommends to its clients to subscribe to its market commentary. Is your company at risk to exchange rate fluctuations?

Depending on market conditions on some days you will obtain better exchange rates than on others. This can impact on your profits. By using various hedging mechanisms, Pure FX is able to limit any currency exposure. Either by fixing your exchange rate when the market is in your favour, or (of course) limit any losses if exchange rates worsen. Two of its most popular hedging mechanisms are outlined below:

· Forward Contract

You fix the exchange rate today for delivery at a time in the future. You can even set the contract so you are able to draw down funds before the maturity date as and when you require the currency. This protects your profits, assists with forecasting/budgeting, and requires a minimal deposit to secure rate.

· Limit/Stop Loss Order

Where currency is bought or sold for delivery when an agreed exchange rate becomes available. While Pure FX monitors the markets, you have the option of completing the contract only if your target exchange rate is achieved, is free and can be cancelled at anytime, thereby maximising/protecting profits.

If you wish to benefit from Pure FX services or if you want to know more about Pure FX, you may click here.